KFC Spain asked us to create a CSR campaign around a social issue that the brand could own.
Our team uncovered that as global anxiety levels increased year after year, happiness had become short in supply. For many, KFC is comfort food. But – we want our customers' happiness boost to extend beyond the taste of our herbs and spices. Our campaign, Happy Chickens, provides Spaniards with the Kentucky Fried check-in they need to have a brighter day.
My roles: strategist, co-copywriter